Groundswell

Groundswell

Winning in A World Transformed by Social Technologies

Downloadable Audiobook - 2011
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Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity.
Publisher: [Rego Park, NY] : Gildan Media Corp, 2011
Edition: Expanded and revised ed. unabridged
ISBN: 9781596598423
1596598425
Branch Call Number: Online Audio Book
Additional Contributors: Bernoff, Josh
OverDrive, Inc

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