The Coke Machine

The Coke Machine

[the Dirty Truth Behind the World's Favorite Soft Drink]

Downloadable Audiobook - 2010
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The Coke Machine takes listeners deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number-one brand in the world and just how far they'll go to stay there.Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water...
Publisher: Old Saybrook : Tantor Media, 2010
ISBN: 9781400198948
Branch Call Number: Online Audio Book
Characteristics: 1 sound file :,digital
Additional Contributors: Wilson, George K.
OverDrive, Inc


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